The adult incontinence products market keeps growing. Around the world populations in developed nations are aging, while birth rates keep falling, and these trends have opened up significant opportunities for brands and manufacturers of adult incontinence products. This trend is primarily driven by the following three key factors:
1.Demographic Shifts
Accelerated global aging: The proportion of population aged 65+ is projected to increase from 10% in 2022 to 16% by 2050.
By 2050, the elderly population will be twice as large as children under 5 years old and nearly equal to those under 12.
Continuously declining birth rates in developed countries further reinforce this trend.
2. Health Factors and Product Innovation
Chronic conditions like obesity and diabetes expand the potential user base.
Moderate/heavy incontinence products have led the market for two consecutive years due to:
✓ Better cost-performance ratio meeting inflationary demands
✓ Innovative technologies enabling rapid absorption while maintaining discretion
3.Channel Transformation
Pandemic accelerated e-commerce penetration, with discreet delivery becoming a key purchase driver.
Homecare trend pushes suppliers toward direct-to-consumer (DTC) models.
Online community engagement and professional consultations help brands precisely match needs.
Market Implications: Enterprises need to enhance product performance through technological innovation while establishing digital marketing systems to adapt to the rapid development of homecare scenarios and e-commerce channels.
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Post time: Apr-21-2025
